Youth appears as an explicit chief determinant of success in football. Is ageism ok then, if the score sheet says it is?
The media hype surrounding the World Cup perfomance of the German football team carries an interesting subtext that has been all but explicitly pointed out by Germany’s team manager aka soccer magician-in-chief, Joachim Löw, who is reported to have told his players that they are “younger, fitter and faster” than the opposition. This is more than an encouraging invocation to his players. It is the base principle on which Löw made his site operate. Add to this the media cacophony dismissing Englands “Golden Generation” as a bunch of immobile geriatrics after their 1:4 thrashing by dze Germans and you have all the ingredients for a new dawn of ageism.
The limits of the celebrity cult nurtured especially be European club football have been exposed at this World Cup: In national and European club leagues highly paid individual talent and Messi-anic figures have been carefully welded into collectives that are designed to perfom well, if not always brilliantly, over the course of seasons – to deliver reliable cash flows if nothing else.
Of course the World Cup as an event is anything but non-commercial. It seems a fair assumption though that players and teams themselves are considerably less motivated by material prospects than by idealistic ones, compared to the club competitions. Plus , the WC only lasts a month. Money, and with it the super-human individual brilliance that it remunerates are less important. The ability to call up the best physical and mental performance in turn becomes imperative at an event lasting a mere 4 weeks, every 4 years: Only youth can accomplish this, seems a sensible strategic conclusion here – at least in Joachim Löw’s mind.
If Löw’s team should make it to the top and win the WC, the loud calls for young squads, and national master plans for football academies and talent scouting will become irresistable. If it makes for good play – so be it. But it might be somwehat tricky to square with the social mission that football has also been endowed with: to not only respect but harness difference including social backgrond, aspirations or skin color; to foster community; to fair-play. But if young men in their mid-20s are beginning to feel the heat because fitness and endurance start to decline in whatever small degree, they may feel compelled to revisit the question of just what fair-play is about.